Microsoft Tests New Xbox App Feature That Lets PC Gamers Install and Launch Other Apps Easily

Microsoft is testing a new feature in its Xbox app on Windows 11 that makes it easier for PC gamers to install and launch third-party apps and even rival game stores. Called My Apps, the feature is currently in beta and can be found as a new tab inside the Xbox app’s library.

Instead of searching the Microsoft Store or browsing the web, players will now have a single place to download and open popular apps like Chrome, Battle.net, Ubisoft Connect, and GOG Galaxy. According to Xbox product manager Devin Dhaliwal, the idea is to simplify the PC gaming experience by putting everything in one place. This also supports Microsoft’s goal of building an all-in-one gaming hub for PC players.

The feature is especially handy for those using handheld gaming PCs like the ASUS ROG Ally. Navigating apps without going back to the full Windows desktop makes the handheld experience smoother and more console-like. During testing, apps like Chrome and Battle.net launched without issues, while GOG Galaxy prompted an in-app installation—though it failed since this is still an early beta.

For now, Microsoft is only offering a limited set of apps through My Apps, but more will be added over time. The move is part of Microsoft’s bigger plan to blend the best of Windows and Xbox for gaming PCs, making the Xbox app the central hub for both games and gaming-related apps.

If successful, this could make PC gaming more accessible, especially for those who want a simpler, plug-and-play style experience similar to consoles.