Red Bull has officially entered a new chapter in mobile esports by partnering with Mobile Legends: Bang Bang (MLBB) for the M7 World Championship, marking the energy drink brand’s first collaboration with the M Series, the game’s premier global tournament.
Under the partnership, Red Bull will serve as the official energy drink of M7, working alongside MOONTON Games to enhance the tournament experience for both players and fans. The collaboration brings Red Bull’s signature high-energy branding and entertainment-driven approach to one of the world’s most-watched mobile esports events.
Fans can expect a range of on-ground and digital activations throughout the championship, including interactive experiences, live entertainment, and content designed to amplify the excitement beyond the competitive matches themselves.
The M7 World Championship also marks the return of the M Series to Indonesia for the first time since 2022. Indonesia remains MLBB Esports’ largest and most passionate market globally, consistently recording massive viewership through the MPL Indonesia league and international tournaments.
According to MOONTON Games, the partnership reflects a shared vision with Red Bull to push esports closer to mainstream sports entertainment. By combining competitive gameplay with immersive fan experiences, M7 is positioned to become one of the most engaging Mobile Legends world championships to date.
Red Bull has officially entered a new chapter in mobile esports by partnering with Mobile Legends: Bang Bang (MLBB) for the M7 World Championship, marking the energy drink brand’s first collaboration with the M Series, the game’s premier global tournament.
Under the partnership, Red Bull will serve as the official energy drink of M7, working alongside MOONTON Games to enhance the tournament experience for both players and fans. The collaboration brings Red Bull’s signature high-energy branding and entertainment-driven approach to one of the world’s most-watched mobile esports events.
Fans can expect a range of on-ground and digital activations throughout the championship, including interactive experiences, live entertainment, and content designed to amplify the excitement beyond the competitive matches themselves.
The M7 World Championship also marks the return of the M Series to Indonesia for the first time since 2022. Indonesia remains MLBB Esports’ largest and most passionate market globally, consistently recording massive viewership through the MPL Indonesia league and international tournaments.
According to MOONTON Games, the partnership reflects a shared vision with Red Bull to push esports closer to mainstream sports entertainment. By combining competitive gameplay with immersive fan experiences, M7 is positioned to become one of the most engaging Mobile Legends world championships to date.
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