#mobile game soft launch

Moonton Games has quietly rolled out a lighter version of its popular mobile MOBA, Mobile Legends: Bang Bang (MLBB), in select African regions. The soft launch in these African countries could serve as a testbed for broader expansion. Microsoft is testing a new feature in its Xbox app on Windows 11 that makes it easier for PC gamers to install and launch third-party apps and even rival game stores. The move is part of Microsoft’s bigger plan to blend the best of Windows and Xbox for gaming PCs, making the Xbox app the central hub for both games and gaming-related apps. Called "My apps," the new feature gives users a simple way to find, install, and launch third-party apps like web browsers, gaming tools, and even other game stores—all from inside the Xbox app. Rather than switching between different launchers or digging through the Microsoft Store, users can now manage apps like Chrome, Battle.net, and GOG Galaxy from one place. This update builds on Microsoft’s earlier work to combine multiple game platforms into the Xbox app. The company has already started pulling in games from Steam, Ubisoft Connect, and Battle.net into a unified library. Read more in our articles including "MLBB Lite Launches in Africa, Targeting Low-End Devices and Slow Internet" and "Microsoft Tests New Xbox App Feature That Lets PC Gamers Install and Launch Other Apps Easily".