Bloomberry Resorts Corp. has officially introduced FUNaloMAX, a new digital gaming platform tailored for the Philippine market. Launched on July 3, the in-house platform expands the company’s online gaming portfolio by offering a vibrant and mobile-first entertainment experience designed for today’s Filipino players.
Developed entirely by Bloomberry’s own technology team, FUNaloMAX was created to deliver a fast, secure, and seamless gaming experience that complements the lifestyles of users who prefer playing anytime and anywhere through their mobile devices.
“Two brands, two experiences, one company Solaire positioned across the full market,” said Gregory Francis Hawkins, President and Chief Operating Officer of Bloomberry Resorts Corp. “To achieve this, Bloomberry made a deliberate investment in developing and owning its technology in-house. We are no longer reliant on third-party platforms to bring our vision to life.”
Rather than following a one-size-fits-all global approach, FUNaloMAX was designed around the preferences of Filipino players. The platform emphasizes colorful visuals, interactive gameplay, and social engagement to create an experience that reflects local gaming culture while maintaining premium production quality.
A key feature of the platform is its 24/7 live gaming studio, which broadcasts games in real time using transparent glass gaming tables and expansive LED backdrops. The studio was designed to recreate the excitement of a physical casino while promoting transparency, allowing players to clearly see every shuffle, spin, and dealer action throughout each session.
At launch, FUNaloMAX offers a wide selection of games, including live titles such as Live Perya and Live Bingo, as well as slot and table games like Super Ace, Fortune Gems 3, Koi Gate, Super Ace Deluxe, Eagle Riches, and Live Baccarat. The platform combines familiar arcade-inspired gameplay with modern digital features, while its live games incorporate festive local themes into the online gaming experience.
FUNaloMAX serves as Bloomberry’s mainstream premium online gaming platform, complementing Solaire Online, which continues to cater to premium players seeking a digital extension of Solaire Resort’s VIP gaming experience. Together, the two platforms are designed to address the needs of a broad range of Filipino players, from casual gamers to high-end VIP customers.
Bloomberry said the platform operates under a license issued by the Philippine Amusement and Gaming Corporation (PAGCOR) and incorporates built-in Know Your Customer (KYC) verification and data protection measures. The company added that these safeguards reinforce its commitment to responsible gaming while providing players with a secure, legal, and fair digital entertainment environment.
Players can now explore the platform by visiting funalomax.com, where Bloomberry invites users to experience its latest digital gaming destination.
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