According to SEGA's CEO Haruki Satomi, she stated that “the mobile gaming market has especially high potential, and it has been Sega's long-term goal to accelerate its expansion in this field.” Besides acquiring the Angry Birds franchise, Sega also has mobile games such as Small Town Murders and Sugar Blast. This year marks the 15th anniversary of Angry Birds, a franchise that began as a simple mobile game and has since grown into a global phenomenon. From hit games to animated series, feature films, and even merchandise empires, Angry Birds has become a cultural cornerstone, solidifying Rovio’s place in mobile gaming history. For the past year, his role as creative officer has been laser-focused on Angry Birds. Looking back, Mattes attributes much of Angry Birds’ enduring success to its accessibility, charm, and depth. From children delighting in the slingshot mechanics to adults appreciating its nuanced storytelling, Angry Birds has something for everyone. Mattes noted the responsibility of managing a world-renowned intellectual property (IP) like Angry Birds. Sega recognizes the value of a strong IP, and Mattes is excited about upcoming projects, including The Angry Birds Movie 3. Read more in our articles including "SEGA acquires Rovio for USD 776 million" and "Angry Birds Turns 15: Creative Officer Ben Mattes Reflects on the Legacy and Future of the Iconic Franchise".
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May 1, 2022According to SEGA's CEO Haruki Satomi, she stated that “the mobile gaming market has especially high potential, and it has been Sega's long-term goal to accelerate its expansion in this field.” Besides acquiring the Angry Birds franchise, Sega also has mobile games such as Small Town Murders and Sugar Blast. This year marks the 15th anniversary of Angry Birds, a franchise that began as a simple mobile game and has since grown into a global phenomenon.
From hit games to animated series, feature films, and even merchandise empires, Angry Birds has become a cultural cornerstone, solidifying Rovio’s place in mobile gaming history. For the past year, his role as creative officer has been laser-focused on Angry Birds. Looking back, Mattes attributes much of Angry Birds’ enduring success to its accessibility, charm, and depth.
Our coverage of sonic angry birds includes: "SEGA acquires Rovio for USD 776 million"; "Angry Birds Turns 15: Creative Officer Ben Mattes Reflects on the Legacy and Future of the Iconic Franchise"; "Sega is reportedly acquiring Angry Birds developer Rovio for $1 billion". Each article provides unique insights and information.