Nintendo Defends Switch 2 Price, Says It’s Worth It Despite Concerns for Kids

Nintendo is sticking to its decision on the price of the new Switch 2, even after being asked if it’s too pricey for younger gamers. During the company’s yearly shareholder meeting on June 27, an investor raised a question about how kids might struggle to afford the console, which starts at $450, or $500 with a Mario Kart bundle.

In response, Nintendo president Shuntaro Furukawa explained that while the Switch 2 is more expensive than older consoles, it offers better features and a more exciting gaming experience. He said the company believes the price matches the value players get. Still, Furukawa added that they will keep an eye on how the price affects buyers, especially younger fans.

Since its launch on June 5, the Switch 2 has already sold over 3.5 million units in just four days, making it the fastest-selling console in history. But even with strong sales, Nintendo is still working to meet demand as many stores continue to sell out.

The price might change in the future, especially in the U.S., due to new tariffs on imports from Japan and South Korea that could raise costs by 25% starting August 1. This might push Nintendo to make pricing adjustments down the line.

While Nintendo didn’t say if cheaper games or bundles will be released soon, Furukawa hinted they’re working on producing some games faster to help balance rising development costs.