#Ubisoft lawsuit

Ubisoft, the gaming giant known for franchises like Assassin's Creed, is facing a potential class action lawsuit for allegedly sharing user data without proper consent. The lawsuit, first reported by Bloomberg Law, accuses Ubisoft of sending personally identifiable information (PII) to Meta (formerly Facebook) through tracking software without informing or getting consent from users. The complaint centers around Ubisoft’s use of Meta’s Pixel tracking software on the Ubisoft Store and Ubisoft+ services. According to the lawsuit, players who purchase games or subscribe to Ubisoft+ through the Ubisoft website have their personal data transferred to Meta, including information that could identify them and their purchase history. The complaint against Ubisoft claims the company has not disclosed or sought user consent to share PII with Meta, which is why the lawsuit asserts the practice is illegal. The Pixel tracking tool, which Ubisoft allegedly implemented on its website, collects data on user activity, such as searches, purchases, and downloads. The lawsuit claims this information is automatically sent to Meta whenever users interact with the Ubisoft Store or Ubisoft+ while logged into Facebook. The plaintiffs argue that Ubisoft knowingly placed the Pixel on its website for marketing purposes, gathering valuable data for targeted ads. Read more in our articles including "Ubisoft Faces Lawsuit Over Alleged Illegal Data Sharing with Meta" and "Tom Clancy's The Division 2 releases on March 15, 2019".