HoYo FEST Brings HoYoverse Worlds to Manila This July

The highly anticipated HoYo FEST 2025 is making its way to the Philippines, with the event confirmed to take place from July 24 to 27 at the SMX Convention Center Manila, Hall 3. As the largest official HoYoverse event in Southeast Asia, fans of Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero can expect a packed schedule of immersive experiences, themed exhibits, live performances, and exclusive merchandise.

This year marks the debut of the Artist Alley in the Philippine leg of HoYo FEST, giving local illustrators, designers, and creators a dedicated space to showcase fan-made content inspired by HoYoverse’s growing portfolio. Visitors will have the chance to meet and support these creators while enjoying personalized art and exclusive fan merchandise.

Attendees can also look forward to on-site themed areas based on HoYoverse’s major titles, including character-themed photo zones, interactive mini-games, stage shows, and hands-on gameplay demos for the latest updates. Cosplay enthusiasts are encouraged to join the daily showcases, with prizes and features for standout portrayals.

The event is expected to draw thousands of fans over the four-day run, continuing the strong reception HoYo FEST has seen in other Southeast Asian cities such as Singapore, Bangkok, and Jakarta. This edition promises an even bigger celebration, with more localized content, live appearances, and new reveals across all three titles.

Tickets are now available through official channels. Admission includes access to the main hall and all activity zones, while early registrants may receive limited-edition collectibles. A companion app will also be launched for in-event activities, digital check-ins, and live schedule updates.

For fans of the HoYoverse looking to dive deeper into the worlds of Teyvat, the Astral Express, or New Eridu, this year’s HoYo FEST promises to be the definitive fan event in the region. Whether you’re a cosplayer, collector, or casual gamer, there will be something waiting at the heart of Manila’s anime and gaming scene this July.