The partnership, brokered by sports and esports agency SPORTFIVE, highlights HONOR’s growing footprint in the gaming industry. SPORTFIVE has previously facilitated collaborations between HONOR and major esports events, including Gamers8 in 2023. Eike Gyllensvärd, President of Global Esports and Gaming at SPORTFIVE, expressed excitement over the collaboration, stating: “Yinuo’s remarkable achievements at the Hangzhou Asian Games exemplify competitive excellence and a relentless pursuit of perfection, core values that align seamlessly with HONOR’s brand philosophy. Read more in our articles including "HONOR Joins Forces with Esports Star Yinuo to Launch Gaming-Focused GT Phones" and "Battle Royale for Esports: Insights from Gamescom 2018".
The partnership, brokered by sports and esports agency SPORTFIVE, highlights HONOR’s growing footprint in the gaming industry. SPORTFIVE has previously facilitated collaborations between HONOR and major esports events, including Gamers8 in 2023.
Eike Gyllensvärd, President of Global Esports and Gaming at SPORTFIVE, expressed excitement over the collaboration, stating: “Yinuo’s remarkable achievements at the Hangzhou Asian Games exemplify competitive excellence and a relentless pursuit of perfection, core values that align seamlessly with HONOR’s brand philosophy.
Our coverage of SPORTFIVE esports deals includes: "HONOR Joins Forces with Esports Star Yinuo to Launch Gaming-Focused GT Phones"; "Battle Royale for Esports: Insights from Gamescom 2018"; "Red Bull Partners with Mobile Legends for M7 World Championship". Each article provides unique insights and information.