#Hasbro Wizards of the Coast

Hasbro is officially bringing Magic: The Gathering to the big screen, teaming up with Legendary Entertainment to create a live-action film and television “universe” based on the iconic trading card game. With an estimated 50 million players worldwide, Magic: The Gathering has grown into one of Hasbro’s most valuable properties. In 2022, it became the company’s first brand to surpass $1 billion in annual revenue, a remarkable feat in an era where Hasbro has struggled to maintain overall financial growth. This new live-action project represents yet another way for Hasbro to capitalize on Magic’s devoted fanbase, leveraging its deep lore, iconic characters, and rich fantasy setting to attract both longtime players and new audiences. Hasbro has a long history of adapting its brands into other entertainment formats, with varying degrees of success. However, Hasbro remains committed to growing its entertainment portfolio, especially in the wake of Baldur’s Gate 3’s massive success, which reignited mainstream interest in D&D. “This is an exciting and complementary partnership, uniting one of the world’s most iconic brands with a powerful and proven steward,” said Hasbro Entertainment’s Head of Film, Zev Foreman. This partnership suggests Hasbro is aiming for a similar approach—bringing Magic: The Gathering to mainstream audiences while ensuring it resonates with its existing fanbase. Read more in our articles including "Live-Action Magic: The Gathering Universe in the Works as Hasbro Partners with Legendary" and "Harry Potter-based AR game to be released in 2018".