#esports brand ambassador Yinuo

HONOR, a leading smartphone manufacturer, has announced a dynamic partnership with Yinuo, a prominent esports player from the Honor of Kings scene. This collaboration marks the debut of HONOR's new gaming-focused phone line, the Honor GT, emphasizing the brand's commitment to esports and mobile gaming innovation. Yinuo, a player for Chengdu AG Gaming Club, has been named the brand ambassador for the Honor GT line. This partnership with Yinuo, alongside previous collaborations with global esports organizations like the Esports World Cup Foundation, underscores HONOR’s mission to integrate deeply into competitive gaming. Eike Gyllensvärd, President of Global Esports and Gaming at SPORTFIVE, expressed excitement over the collaboration, stating: “Yinuo’s remarkable achievements at the Hangzhou Asian Games exemplify competitive excellence and a relentless pursuit of perfection, core values that align seamlessly with HONOR’s brand philosophy. This partnership marks a significant milestone in deepening HONOR’s integration within the gaming ecosystem cherished by the younger generation.” As esports continues to thrive, partnerships like this reinforce the synergy between technology brands and competitive gaming, further enhancing the mobile gaming experience for players worldwide. Red Bull has officially entered a new chapter in mobile esports by partnering with Mobile Legends: Bang Bang (MLBB) for the M7 World Championship, marking the energy drink brand’s first collaboration with the M Series, the game’s premier global tournament. Read more in our articles including "HONOR Joins Forces with Esports Star Yinuo to Launch Gaming-Focused GT Phones" and "Chess Joins Esports World Cup 2025 with Magnus Carlsen as Ambassador".