#esports AI coach

Razer, the renowned gaming peripherals company, has unveiled Project AVA, an ambitious AI-powered esports coach designed to redefine competitive gaming. Announced at CES 2025, Project AVA promises to provide real-time insights, personalized coaching, and system optimization, positioning itself as a groundbreaking companion for gamers of all skill levels. Project AVA leverages cutting-edge artificial intelligence to deliver data-driven coaching during gameplay. With input from Razer’s Team Razer—a group of elite esports players and coaches—the platform offers users actionable advice in real time, helping them make smarter in-game decisions. The platform’s capabilities go beyond coaching. Developers can use the AI to improve user experience, while gamers benefit from tailored guidance that feels like having a personal coach on hand. The project builds on Razer’s strong connections in the esports world. Team Razer includes partnerships with organizations such as Movistar KOI and TALON Esports, along with celebrated players like Eric "Snip3down" Wrona (Apex Legends) and Zachary "zekken" Patrone (VALORANT). Read more in our articles including "Razer’s AI Coach Project AVA Aims to Change the Game for Esports and Gamers Everywhere" and "Battle Royale for Esports: Insights from Gamescom 2018".