Microsoft, SEGA partner for cloud-powered ‘Super Game’ initiative

SEGA and Microsoft have agreed on a strategic alliance that explores ways for SEGA to produce large-scale, global games in a next-generation development environment built on Microsoft’s Azure cloud platform.

According to SEGA, the alliance would form a key part of the company’s mid to long-term strategy, allowing the business to move forward with “Super Game”, a new initiative for developing new and innovative titles where the key focuses are “Global”, “Online”, “Community” and “IP utilization.”

With that said, both companies agreed upon the foundation for this alliance, as well as will look to build further technological evolutions with areas such as the network infrastructure and communication tools required for global online services being a key priority. In addition, by shifting to a next-generation development platform, SEGA can effectively adapt to diversifying work styles and potential infrastructural changes.

“We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA’s new “Super Game” initiative as well as build a next-generation game development environment. By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment,” said Yukio Sugino, President and COO of SEGA Corporation.

Furthermore, this proposed alliance represents SEGA looking ahead, and by working with Microsoft to anticipate such trends as they accelerate further in the future. SEGA also mentioned that the goal is to optimize development processes and continue to bring high-quality experiences to players using Azure cloud technologies.

“SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years. We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike,” said Sarah Bond, CVP of Microsoft Corporation.

Source: SEGA

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