Get ready, HoYoverse fans—HoYo FEST 2025 is making a triumphant return across Southeast Asia! This premier event, known for its electrifying community vibe and immersive fan experiences, will run from July 24 to 27 in multiple locations, including Surabaya, Bukit Jalil, The Mall Bangkapi, SMX Convention Center Manila, Sky Expo, and Suntec Singapore Convention & Exhibition Centre. In a nod to the region’s vibrant esports and gaming culture, the event promises a rich lineup of activities ranging from fan art showcases and cosplay competitions to live performances and interactive gaming zones.
One of the highlights of HoYo FEST 2025 is its Artist Alley, debuting in all participating regions. This unique marketplace offers fans and creators a platform to display and sell HoYoverse-inspired merchandise, featuring popular titles like Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and Honkai Impact 3. In addition, the newly introduced Stage Segment will give cosplayers, performers, and fan artists the opportunity to shine on stage, adding an extra layer of excitement and engagement to the festivities.
In the Philippines, the SMX Convention Center Manila Hall 3 will host a vibrant celebration from 10:00 to 20:00, where Filipino fans can enjoy an atmosphere that blends local cultural flair with the latest trends in gaming and digital art. This is a prime opportunity for aspiring creators: with registration now open for the Artist Alley and Stage Segment, you can showcase your talents to a global audience. Interested participants can easily sign up through the official links provided by the organizers.
HoYo FEST 2025 is not only a celebration of gaming but also a testament to HoYoverse’s commitment to fostering a close-knit community. As fans eagerly await more details, this multi-city event is set to become a landmark occasion in Southeast Asia, uniting players, creators, and esports enthusiasts under one roof. Whether you’re a hardcore gamer, a talented cosplayer, or a creative artist, HoYo FEST 2025 promises an unforgettable experience.
