#Yinuo HONOR partnership

HONOR, a leading smartphone manufacturer, has announced a dynamic partnership with Yinuo, a prominent esports player from the Honor of Kings scene. Yinuo, a player for Chengdu AG Gaming Club, has been named the brand ambassador for the Honor GT line. The partnership, brokered by sports and esports agency SPORTFIVE, highlights HONOR’s growing footprint in the gaming industry. This partnership with Yinuo, alongside previous collaborations with global esports organizations like the Esports World Cup Foundation, underscores HONOR’s mission to integrate deeply into competitive gaming. Eike Gyllensvärd, President of Global Esports and Gaming at SPORTFIVE, expressed excitement over the collaboration, stating: “Yinuo’s remarkable achievements at the Hangzhou Asian Games exemplify competitive excellence and a relentless pursuit of perfection, core values that align seamlessly with HONOR’s brand philosophy. This partnership marks a significant milestone in deepening HONOR’s integration within the gaming ecosystem cherished by the younger generation.” As esports continues to thrive, partnerships like this reinforce the synergy between technology brands and competitive gaming, further enhancing the mobile gaming experience for players worldwide. Read more in our articles including "HONOR Joins Forces with Esports Star Yinuo to Launch Gaming-Focused GT Phones" and "MLBB opens 2026 Global Skin Design Contest with USD 49,000 prize pool".