Cup Noodles, known for its quirky marketing campaigns, has unveiled a retro-inspired gaming controller with a unique twist: a dedicated “shrimp” button. The controller, which isn’t for sale but has been teased across Cup Noodles’ social media, combines design elements of Nintendo’s Super Famicom controller while featuring only two main buttons like the original Famicom. But instead of standard A and B buttons, it has been replaced with one “shrimp” button — a pun on the Japanese pronunciation of “A” and “B,” which sounds like “ebi,” the Japanese word for shrimp. Cup Noodles’ "shrimp button" controller is yet another example of the brand’s creative marketing approach, drawing on both retro gaming culture and wordplay to engage its audience. Read more in our articles including "Cup Noodles Shows Retro-Inspired "Shrimp" Button Controller in Latest Campaign" and "Call of Duty Modern Warfare 4 launches October 23 on PS5, Xbox, PC, Switch 2".
Cup Noodles, known for its quirky marketing campaigns, has unveiled a retro-inspired gaming controller with…
Nov 5, 2024
Call of Duty Modern Warfare 4 drops October 23, 2026 on PS5, Xbox Series X/S,…
Jun 8, 2026
International esports organizer PGL has partnered with game developer MOONTON Games to expand the…
Jan 13, 2026
Red Bull has officially entered a new chapter in mobile esports by partnering with Mobile…
Jan 9, 2026
The inaugural gamescom asia x Thailand Game Show 2025 made history as Southeast Asia’s largest…
Oct 23, 2025
Tech brand Infinix has partnered with Call of Duty: Mobile – Garena (CODM) to launch…
Oct 23, 2025Cup Noodles, known for its quirky marketing campaigns, has unveiled a retro-inspired gaming controller with a unique twist: a dedicated “shrimp” button. The controller, which isn’t for sale but has been teased across Cup Noodles’ social media, combines design elements of Nintendo’s Super Famicom controller while featuring only two main buttons like the original Famicom.
But instead of standard A and B buttons, it has been replaced with one “shrimp” button — a pun on the Japanese pronunciation of “A” and “B,” which sounds like “ebi,” the Japanese word for shrimp. Cup Noodles’ "shrimp button" controller is yet another example of the brand’s creative marketing approach, drawing on both retro gaming culture and wordplay to engage its audience.
Our coverage of shrimp button includes: "Cup Noodles Shows Retro-Inspired "Shrimp" Button Controller in Latest Campaign"; "Call of Duty Modern Warfare 4 launches October 23 on PS5, Xbox, PC, Switch 2"; "Europe enters the MLBB esports scene with first PGL Mobile Legends Challengers tournament". Each article provides unique insights and information.