To commemorate this milestone, I had the opportunity to speak with Ben Mattes, Rovio's creative officer, for a behind-the-scenes look at what has kept the franchise soaring for a decade and a half. https://youtu.be/74DQcOXh7tU Rovio’s acquisition by Sega has further fueled the series’ transmedia ambitions. The movie, currently in development with producer John Cohen, aims to introduce new characters and stories that complement Rovio’s broader initiatives in games, merchandise, and fan engagement. “It’s that breadth—‘something for everyone’—that has been at the heart of Angry Birds’ success.” As for the future, Mattes promises that Rovio has exciting plans in the works. Read more in our articles including "Angry Birds Turns 15: Creative Officer Ben Mattes Reflects on the Legacy and Future of the Iconic Franchise" and "MLBB opens 2026 Global Skin Design Contest with USD 49,000 prize pool".
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Oct 23, 2025To commemorate this milestone, I had the opportunity to speak with Ben Mattes, Rovio's creative officer, for a behind-the-scenes look at what has kept the franchise soaring for a decade and a half. https://youtu.be/74DQcOXh7tU Rovio’s acquisition by Sega has further fueled the series’ transmedia ambitions.
The movie, currently in development with producer John Cohen, aims to introduce new characters and stories that complement Rovio’s broader initiatives in games, merchandise, and fan engagement. “It’s that breadth—‘something for everyone’—that has been at the heart of Angry Birds’ success.” As for the future, Mattes promises that Rovio has exciting plans in the works.
Our coverage of Rovio behind the scenes includes: "Angry Birds Turns 15: Creative Officer Ben Mattes Reflects on the Legacy and Future of the Iconic Franchise"; "MLBB opens 2026 Global Skin Design Contest with USD 49,000 prize pool"; "Europe enters the MLBB esports scene with first PGL Mobile Legends Challengers tournament". Each article provides unique insights and information.