Cup Noodles, known for its quirky marketing campaigns, has unveiled a retro-inspired gaming controller with a unique twist: a dedicated “shrimp” button. Cup Noodles’ "shrimp button" controller is yet another example of the brand’s creative marketing approach, drawing on both retro gaming culture and wordplay to engage its audience. The controller has received positive feedback on social media, with fans applauding the company’s lighthearted, imaginative take on marketing and its homage to the Famicom era, even if it’s just for laughs. Read more in our articles including "Cup Noodles Shows Retro-Inspired "Shrimp" Button Controller in Latest Campaign" and "Call of Duty Modern Warfare 4 launches October 23 on PS5, Xbox, PC, Switch 2".
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Oct 23, 2025Cup Noodles, known for its quirky marketing campaigns, has unveiled a retro-inspired gaming controller with a unique twist: a dedicated “shrimp” button. Cup Noodles’ "shrimp button" controller is yet another example of the brand’s creative marketing approach, drawing on both retro gaming culture and wordplay to engage its audience.
The controller has received positive feedback on social media, with fans applauding the company’s lighthearted, imaginative take on marketing and its homage to the Famicom era, even if it’s just for laughs.
Our coverage of quirky marketing includes: "Cup Noodles Shows Retro-Inspired "Shrimp" Button Controller in Latest Campaign"; "Call of Duty Modern Warfare 4 launches October 23 on PS5, Xbox, PC, Switch 2"; "Europe enters the MLBB esports scene with first PGL Mobile Legends Challengers tournament". Each article provides unique insights and information.