#PlayFusion

Build A Rocket Boy, the innovative game development studio led by legendary game director Leslie Benzies, has announced the acquisition of PlayFusion, a renowned UK-based game developer and publisher. Mark Gerhard, CEO & CTO of PlayFusion, will now step into the role of Co-CEO at Build A Rocket Boy, working alongside Benzies. "PlayFusion’s creativity and innovative approach to transmedia entertainment align perfectly with our vision," he said. Julia Wittlin, a partner at RedBird Capital, praised the merger, highlighting how PlayFusion’s technical and creative strengths align seamlessly with Build A Rocket Boy’s innovative ethos. With PlayFusion’s nearly two decades of expertise and a shared passion for empowering players, this acquisition sets the stage for the studios to lead the next chapter in gaming innovation. All eyes are now on what Build A Rocket Boy and PlayFusion will deliver in their upcoming projects, promising to reshape how we experience games. Read more in our articles including "Build A Rocket Boy Joins Forces with PlayFusion to Redefine Gaming's Future" and "MLBB opens 2026 Global Skin Design Contest with USD 49,000 prize pool".