Inspired by the classic Nintendo Famicom era, this special controller has stirred excitement among fans for its nostalgic design and playful nod to Japanese wordplay. But instead of standard A and B buttons, it has been replaced with one “shrimp” button — a pun on the Japanese pronunciation of “A” and “B,” which sounds like “ebi,” the Japanese word for shrimp. Cup Noodles’ "shrimp button" controller is yet another example of the brand’s creative marketing approach, drawing on both retro gaming culture and wordplay to engage its audience. Organizers announced that gamescom asia x Thailand Game Show will return to Bangkok from October 29 to November 1, 2026, promising an even bigger showcase of gaming culture and innovation. Read more in our articles including "Cup Noodles Shows Retro-Inspired "Shrimp" Button Controller in Latest Campaign" and "Call of Duty Modern Warfare 4 launches October 23 on PS5, Xbox, PC, Switch 2".
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Oct 23, 2025Inspired by the classic Nintendo Famicom era, this special controller has stirred excitement among fans for its nostalgic design and playful nod to Japanese wordplay. But instead of standard A and B buttons, it has been replaced with one “shrimp” button — a pun on the Japanese pronunciation of “A” and “B,” which sounds like “ebi,” the Japanese word for shrimp.
Cup Noodles’ "shrimp button" controller is yet another example of the brand’s creative marketing approach, drawing on both retro gaming culture and wordplay to engage its audience. Organizers announced that gamescom asia x Thailand Game Show will return to Bangkok from October 29 to November 1, 2026, promising an even bigger showcase of gaming culture and innovation.
Our coverage of Japanese culture includes: "Cup Noodles Shows Retro-Inspired "Shrimp" Button Controller in Latest Campaign"; "Call of Duty Modern Warfare 4 launches October 23 on PS5, Xbox, PC, Switch 2"; "Europe enters the MLBB esports scene with first PGL Mobile Legends Challengers tournament". Each article provides unique insights and information.