#interactive advertising

The move marks a shift in Discord’s revenue model, which has traditionally relied on its Nitro subscription service and largely avoided traditional advertising. “Our mission is to create the most authentic, player-centric advertising platform in the galaxy,” he said in a statement. “This expansion will provide brand partners access to Discord’s highly engaged, cross-platform mobile audience — and create new opportunities for businesses to connect with our community in meaningful, and performant, ways.” This rollout is part of Discord’s broader push to build a scalable advertising business. Video Quests are one of two advertising formats introduced by the company, the other being Play Quests, which reward users for completing in-game challenges. However, the need to diversify revenue beyond subscriptions has led the company to explore more interactive and user-controlled forms of advertising. The success of the mobile expansion will likely influence how much Discord leans into advertising in the future, and how its community responds to a platform that’s evolving from ad-free to ad-savvy.   Fans can expect a range of on-ground and digital activations throughout the championship, including interactive experiences, live entertainment, and content designed to amplify the excitement beyond the competitive matches themselves. Read more in our articles including "Discord Introduces Reward-Based Video Ads to Mobile Platform" and "Gaming Handheld Price List in the Philippines (2026)".