#Hasbro entertainment expansion

Hasbro is officially bringing Magic: The Gathering to the big screen, teaming up with Legendary Entertainment to create a live-action film and television “universe” based on the iconic trading card game. While no release date has been announced, this move marks Hasbro’s latest attempt to expand its lucrative franchises beyond tabletop gaming and into mainstream entertainment. Hasbro has a long history of adapting its brands into other entertainment formats, with varying degrees of success. However, Hasbro remains committed to growing its entertainment portfolio, especially in the wake of Baldur’s Gate 3’s massive success, which reignited mainstream interest in D&D. “This is an exciting and complementary partnership, uniting one of the world’s most iconic brands with a powerful and proven steward,” said Hasbro Entertainment’s Head of Film, Zev Foreman. The upcoming Magic universe appears to be separate from this Netflix project, meaning Hasbro is investing heavily in multiple fronts to bring the card game into broader entertainment media. Read more in our articles including "Live-Action Magic: The Gathering Universe in the Works as Hasbro Partners with Legendary" and "LPU might offer BS in ESports this 2020".