#Discord advertising

Discord is officially bringing advertisements to its mobile platform starting in June 2025, introducing a feature called Video Quests. The move marks a shift in Discord’s revenue model, which has traditionally relied on its Nitro subscription service and largely avoided traditional advertising. Discord’s product lead, Peter Sellis, described the expansion of its ad program as a “natural evolution,” noting that mobile presents a huge opportunity to engage with the app’s massive cross-platform user base. “Our mission is to create the most authentic, player-centric advertising platform in the galaxy,” he said in a statement. “This expansion will provide brand partners access to Discord’s highly engaged, cross-platform mobile audience — and create new opportunities for businesses to connect with our community in meaningful, and performant, ways.” This rollout is part of Discord’s broader push to build a scalable advertising business. Video Quests are one of two advertising formats introduced by the company, the other being Play Quests, which reward users for completing in-game challenges. The introduction of these features followed years of Discord maintaining a reputation as an ad-free platform — a stance that won favor among its gaming-heavy user base. However, the need to diversify revenue beyond subscriptions has led the company to explore more interactive and user-controlled forms of advertising. Read more in our articles including "Discord Introduces Reward-Based Video Ads to Mobile Platform" and "Gaming Handheld Price List in the Philippines (2026)".