Cup Noodles, known for its quirky marketing campaigns, has unveiled a retro-inspired gaming controller with a unique twist: a dedicated “shrimp” button. The controller, which isn’t for sale but has been teased across Cup Noodles’ social media, combines design elements of Nintendo’s Super Famicom controller while featuring only two main buttons like the original Famicom. This clever touch adds a whimsical element to the controller, blending the gaming world with Cup Noodles' iconic seafood flavor. Though the controller itself is just a promotional item and not available for purchase, it’s all part of Cup Noodles’ current “Cup Noodle Quest 2” campaign. Alongside the controller, the campaign offers a lineup of other Cup Noodle-branded items, adding an extra layer of fun for fans and consumers who enjoy both gaming nostalgia and Nissin's iconic products. Cup Noodles’ "shrimp button" controller is yet another example of the brand’s creative marketing approach, drawing on both retro gaming culture and wordplay to engage its audience. Read more in our articles including "Cup Noodles Shows Retro-Inspired "Shrimp" Button Controller in Latest Campaign" and "Call of Duty Modern Warfare 4 launches October 23 on PS5, Xbox, PC, Switch 2".
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Oct 23, 2025Cup Noodles, known for its quirky marketing campaigns, has unveiled a retro-inspired gaming controller with a unique twist: a dedicated “shrimp” button. The controller, which isn’t for sale but has been teased across Cup Noodles’ social media, combines design elements of Nintendo’s Super Famicom controller while featuring only two main buttons like the original Famicom.
This clever touch adds a whimsical element to the controller, blending the gaming world with Cup Noodles' iconic seafood flavor. Though the controller itself is just a promotional item and not available for purchase, it’s all part of Cup Noodles’ current “Cup Noodle Quest 2” campaign. Alongside the controller, the campaign offers a lineup of other Cup Noodle-branded items, adding an extra layer of fun for fans and consumers who enjoy both gaming nostalgia and Nissin's iconic products.
Our coverage of Cup Noodle Quest 2 includes: "Cup Noodles Shows Retro-Inspired "Shrimp" Button Controller in Latest Campaign"; "Call of Duty Modern Warfare 4 launches October 23 on PS5, Xbox, PC, Switch 2"; "Europe enters the MLBB esports scene with first PGL Mobile Legends Challengers tournament". Each article provides unique insights and information.