#Angry Birds fan engagement

This year marks the 15th anniversary of Angry Birds, a franchise that began as a simple mobile game and has since grown into a global phenomenon. From hit games to animated series, feature films, and even merchandise empires, Angry Birds has become a cultural cornerstone, solidifying Rovio’s place in mobile gaming history. For the past year, his role as creative officer has been laser-focused on Angry Birds. Looking back, Mattes attributes much of Angry Birds’ enduring success to its accessibility, charm, and depth. From children delighting in the slingshot mechanics to adults appreciating its nuanced storytelling, Angry Birds has something for everyone. Mattes noted the responsibility of managing a world-renowned intellectual property (IP) like Angry Birds. Sega recognizes the value of a strong IP, and Mattes is excited about upcoming projects, including The Angry Birds Movie 3. The movie, currently in development with producer John Cohen, aims to introduce new characters and stories that complement Rovio’s broader initiatives in games, merchandise, and fan engagement. Read more in our articles including "Angry Birds Turns 15: Creative Officer Ben Mattes Reflects on the Legacy and Future of the Iconic Franchise" and "Dissidia Final Fantasy NT "Ultimate Box" will arrive in PH on January 30, 2018".