#AI-generated art

Marvel has denied accusations that artificial intelligence (AI) was used in creating promotional posters for The Fantastic Four: First Steps, despite growing fan concerns over peculiar visual inconsistencies—most notably, a man who appears to have only four fingers. The controversy erupted after Marvel unveiled a series of posters on social media as part of its marketing campaign for the upcoming Fantastic Four film. In addition to the missing digit, fans have flagged other elements in the artwork that suggest potential AI involvement, including duplicate faces, characters with unnatural-looking limbs, and awkward gaze directions. Such anomalies have become telltale signs of AI-generated imagery, which has led to growing skepticism whenever a new promotional piece seems off. Generative AI has become an increasingly contentious topic in Hollywood, especially following backlash against its use in projects like Secret Invasion and concerns over automation replacing human artists. Activision’s latest announcement of Guitar Hero Mobile has left fans divided, as the reveal—posted briefly on Instagram—featured key art clearly generated using AI. However, the reliance on generative AI for its promotional artwork has cast doubts on the creative direction of the mobile version. Critics argue that the use of AI in this context undermines the artistry and authenticity expected from such an iconic franchise. Read more in our articles including "Marvel Denies AI Use in The Fantastic Four: First Steps Posters Amid Fan Speculation" and "Guitar Hero Mobile Sparks Backlash Over AI-Generated Art".