#Hasbro Magic cinematic universe

Hasbro is officially bringing Magic: The Gathering to the big screen, teaming up with Legendary Entertainment to create a live-action film and television “universe” based on the iconic trading card game. With an estimated 50 million players worldwide, Magic: The Gathering has grown into one of Hasbro’s most valuable properties. This new live-action project represents yet another way for Hasbro to capitalize on Magic’s devoted fanbase, leveraging its deep lore, iconic characters, and rich fantasy setting to attract both longtime players and new audiences. It is a perfect match for Legendary’s diversified approach to marquee IP, and we are excited to work together to build a whole new Magic: The Gathering universe.” Legendary Entertainment brings substantial experience in adapting gaming franchises for film, having previously produced Warcraft and Pokémon Detective Pikachu. This partnership suggests Hasbro is aiming for a similar approach—bringing Magic: The Gathering to mainstream audiences while ensuring it resonates with its existing fanbase. The upcoming Magic universe appears to be separate from this Netflix project, meaning Hasbro is investing heavily in multiple fronts to bring the card game into broader entertainment media. However, given the mixed history of game-to-film adaptations, Hasbro and Legendary will need to ensure the project captures the rich storytelling and deep strategy that have made Magic a beloved franchise for decades. Read more in our articles including "Live-Action Magic: The Gathering Universe in the Works as Hasbro Partners with Legendary" and "Post Malone buys MTG's The One Ring card".