Atari and GSD group, a leading innovation and strategy group, have acquired the rights to build a video game-themed Atari Hotels in the United States. [caption id="attachment_226584" align="alignnone" width="720"] Image from Atari[/caption] The plans for the hotels include arcade bars, fine restaurants, AR and VR tech, with some locations having e-sports studios, facilities, and the ability to host and broadcast live events. [caption id="attachment_226583" align="alignnone" width="720"] Image from Atari[/caption] Shelly Murphy from the GSD group leads the hotel design with the help of Napoleon Smith III, the producer of the Teenage Mutant Ninja Turtles reboot. Atari is reported to receive a $600,000 upfront payment and a 5% share of the hotel's revenue. Other sites planned to open new Atari hotels include Austin, Texas; Chicago; Denver; Las Vegas; San Francisco; San Jose, California; and Seattle. The joint event between Koelnmesse, Show No Limit, and True Digital Group (Online Station) brought together the region’s gaming community under the theme "World of Gaming," celebrating creativity, innovation, and business growth in the global gaming industry. Read more in our articles including "Atari-Themed Gaming Hotels with Arcade bars, e-sports studios announced" and "MLBB opens 2026 Global Skin Design Contest with USD 49,000 prize pool".
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Oct 23, 2025Atari and GSD group, a leading innovation and strategy group, have acquired the rights to build a video game-themed Atari Hotels in the United States. [caption id="attachment_226584" align="alignnone" width="720"] Image from Atari[/caption] The plans for the hotels include arcade bars, fine restaurants, AR and VR tech, with some locations having e-sports studios, facilities, and the ability to host and broadcast live events.
[caption id="attachment_226583" align="alignnone" width="720"] Image from Atari[/caption] Shelly Murphy from the GSD group leads the hotel design with the help of Napoleon Smith III, the producer of the Teenage Mutant Ninja Turtles reboot. Atari is reported to receive a $600,000 upfront payment and a 5% share of the hotel's revenue. Other sites planned to open new Atari hotels include Austin, Texas; Chicago; Denver; Las Vegas; San Francisco; San Jose, California; and Seattle.
Our coverage of Atari and the GSD group includes: "Atari-Themed Gaming Hotels with Arcade bars, e-sports studios announced"; "MLBB opens 2026 Global Skin Design Contest with USD 49,000 prize pool"; "Europe enters the MLBB esports scene with first PGL Mobile Legends Challengers tournament". Each article provides unique insights and information.