HONOR, a leading smartphone manufacturer, has announced a dynamic partnership with Yinuo, a prominent esports player from the Honor of Kings scene. This collaboration marks the debut of HONOR’s new gaming-focused phone line, the Honor GT, emphasizing the brand’s commitment to esports and mobile gaming innovation.
Yinuo, a player for Chengdu AG Gaming Club, has been named the brand ambassador for the Honor GT line. The partnership, brokered by sports and esports agency SPORTFIVE, highlights HONOR’s growing footprint in the gaming industry. SPORTFIVE has previously facilitated collaborations between HONOR and major esports events, including Gamers8 in 2023.
The Honor GT is designed with gamers in mind, combining cutting-edge technology, exceptional performance, and sleek design. It features a 6.7-inch AMOLED display with FHD+ resolution, ensuring vibrant visuals and a smooth gaming experience. Currently exclusive to China, the phone aims to appeal to the next generation of gaming enthusiasts.
HONOR, now owned by Shenzhen Zhixin New Information Technology, has positioned itself as a key player in the esports ecosystem since its acquisition from Huawei in 2020. This partnership with Yinuo, alongside previous collaborations with global esports organizations like the Esports World Cup Foundation, underscores HONOR’s mission to integrate deeply into competitive gaming. During the EWC 2024, HONOR provided its devices for tournaments featuring popular games such as Mobile Legends: Bang Bang and Honor of Kings.
Eike Gyllensvärd, President of Global Esports and Gaming at SPORTFIVE, expressed excitement over the collaboration, stating: “Yinuo’s remarkable achievements at the Hangzhou Asian Games exemplify competitive excellence and a relentless pursuit of perfection, core values that align seamlessly with HONOR’s brand philosophy. This partnership marks a significant milestone in deepening HONOR’s integration within the gaming ecosystem cherished by the younger generation.”
As esports continues to thrive, partnerships like this reinforce the synergy between technology brands and competitive gaming, further enhancing the mobile gaming experience for players worldwide.
