The University of Santo Tomas (UST) is embracing the digital age with a bold new initiative: the launch of its first-ever VTuber mascot, Nozomi Ruru. Introduced on February 5, 2025, by the university’s Japanese cultural organization, Thomasian Nihon Kyoukai (TNK), Nozomi Ruru is poised to become a dynamic bridge between Japanese and Filipino cultures.
Sporting an eye-catching design that includes the traditional Filipino broom “Walis Tambo,” Nozomi Ruru’s look blends modern VTuber aesthetics with iconic cultural elements. Despite some fans playfully critiquing her Japanese name and suggesting a more Filipino twist, the overwhelming response has been positive, with many praising her unique charm and innovative style.
Developed through a creative collaboration between Juchan of Isegai Workshop, who handled her Live2D rigging, and Maru Vanesco, the designer behind her official VTuber logo, Nozomi Ruru is set to offer engaging and interactive content. She promises to share her love for anime, Japanese culture, and TNK traditions through a series of exciting streams and interactive videos. UST is already making waves in the digital space by hosting her content on TNK’s official Facebook and Instagram pages, giving fans a first look at what’s to come.
This move by UST reflects a growing trend among educational institutions in Southeast Asia to connect with younger audiences via digital media. VTubers have surged in popularity worldwide, especially in Japan, and UST’s decision to launch Nozomi Ruru not only modernizes its image but also promotes cultural exchange in a fun and innovative way. As Nozomi Ruru begins her journey online, she’s set to become a new symbol of pride and creativity for UST, sparking conversations and bridging cultural divides.
