Ubisoft may be looking to take more control over its games’ public perception, according to an insider report. The company has reportedly reached out to Valve, asking to limit the visibility of player count data on Steam. This move could be a response to how these statistics, particularly concurrent player numbers, have become a significant indicator of a game’s success.
In recent years, player count data has evolved into a key metric for players and the gaming press alike, often influencing discussions about a game’s popularity or quality. However, Ubisoft may be concerned about the way these numbers are being used, especially when a game’s player count starts to drop. According to a report from MP1ST, Ubisoft wants to prevent the public from easily accessing this data, which can sometimes paint a less-than-ideal picture for investors, especially when viewed alongside press coverage.
The debate over player count data comes at a time when Ubisoft has been facing several challenges. After a turbulent 2024, with some of its releases not meeting financial expectations, the company appears to be exploring ways to manage its image more effectively. While limiting access to player count data could help improve investor confidence, it might also raise questions about transparency in the gaming industry.
This is not an isolated request. Ubisoft is reportedly not the only company to ask Valve to hide this data. Other developers may also be seeking ways to better control the narrative surrounding their games, especially when the public’s perception of success can be so heavily influenced by these numbers.
The move could also highlight an ongoing shift in Ubisoft’s internal strategy. Recently, the company launched an initiative to refocus on a “player-centric approach” to its business. However, restricting public access to certain game data could complicate this effort, potentially undermining trust with its fanbase. On the flip side, reducing public anxiety about a game’s performance might provide Ubisoft with the breathing room needed to improve its releases over time without the pressure of public criticism based on early player counts.
As the conversation about transparency in the gaming industry continues to evolve, it remains to be seen how such moves will impact Ubisoft’s relationship with both its players and investors. For now, fans will be keeping an eye on how Valve and Ubisoft navigate this request and what it means for future releases.
