Niantic has officially announced the return of Pokemon GO’s Fashion Week event, set to kick off the game’s 2025 calendar of exciting activities. Starting Friday, January 10, and running through Sunday, January 19, this limited-time event offers players a chance to encounter stylishly costumed Pokémon, earn bonus rewards, and participate in themed challenges.
The announcement comes on the heels of Pokemon GO’s New Year’s celebration, which marked the start of a packed month for trainers. January 2025 promises a variety of events, including a Mega Gallade Raid Day, a Community Day, and even a limited-time collaboration with McDonald’s. Fashion Week adds another layer of excitement, giving players opportunities to catch rare Pokémon, collect rewards, and enjoy themed content.
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Fashion Week kicks off on January 10 at 10:00 a.m. local time and concludes on January 19 at 8:00 p.m. During this period, players can enjoy double Stardust rewards for catching Pokémon, and trainers level 31 and above have double the chance to earn Candy XL. The event also introduces several costumed Pokémon, with some making their shiny debut.
Wild encounters will feature Pokémon such as costumed Kirlia, Diglett, Blitzle, Butterfree, Dragonite, Minccino, Cinccino, Skitty, Buneary, Furfrou, and Bruxish. Completing special Fashion Week Field Research tasks may unlock additional encounters with these Pokémon, including a shiny chance.
One-star and three-star raids will offer trainers a shot at event-themed Pokémon, including a costumed Shinx. Remote Raid Passes can be used, allowing players to join the action from anywhere. For those seeking extra rewards, Niantic is introducing a Paid Timed Research option for $5, which grants 3,500 XP, 3,500 Stardust, a Fashion Week-themed pose, and additional encounters with featured Pokémon. Players should note that these rewards must be claimed before the event ends.
The in-game shop is adding new plaid-themed avatar items, including a Plaid Top and Plaid Pants, which will remain available for purchase after the event concludes. Trainers can also showcase their costumed Pokémon in PokeStop Showcases for additional rewards.
Niantic has also confirmed a Fashion Week-themed Collection Challenge. Completing this challenge will reward trainers with bonus XP and a guaranteed encounter with a costumed Shinx, adding to the event’s appeal.
Fashion Week 2025 builds on Pokemon GO’s tradition of offering creative, engaging events that blend gameplay with seasonal flair. With exclusive Pokémon, rewarding challenges, and unique bonuses, the event promises to start the year in style. Trainers worldwide are encouraged to dust off their Poké Balls, don their avatar’s best outfit, and prepare to strut their stuff during this fashionable celebration.
