Activision’s latest announcement of Guitar Hero Mobile has left fans divided, as the reveal—posted briefly on Instagram—featured key art clearly generated using AI. The post, which was swiftly removed after receiving a flurry of negative reactions, showcased a bizarre and heavily manipulated design: a band of four guitarists with distorted, almost surreal visuals that many have labeled as “AI slop.” This lackluster reveal is especially disappointing considering it marks the first return of the Guitar Hero franchise in a decade.
The return of Guitar Hero has long been anticipated by fans who have been clamoring for a new installment since the underwhelming reception of Guitar Hero Live. With the series once selling over 25 million copies and becoming a cultural phenomenon, many hoped for a grand relaunch that would recapture the magic of its heyday. However, the reliance on generative AI for its promotional artwork has cast doubts on the creative direction of the mobile version. Critics argue that the use of AI in this context undermines the artistry and authenticity expected from such an iconic franchise.
Former Activision CEO Bobby Kotick previously hinted at leveraging AI to reinvent Guitar Hero, stating in 2023 that the potential of new technologies could pave the way for a compelling reboot. Yet, this announcement has not lived up to those promises, leaving fans to wonder if the game will embrace the innovative techniques Kotick envisioned—or if it will fall short of expectations.
Despite the controversy over its key art, details about the gameplay and features of Guitar Hero Mobile remain under wraps. The mobile game is set to launch later this year, and while its full potential is still unknown, the initial reaction to its visual presentation has not inspired much confidence. Activision’s decision to use AI-generated art might be a sign of cost-cutting measures or a new direction in creative strategy, but for now, it has only fueled criticism from a passionate fanbase.
As the release date approaches, all eyes will be on whether the final product can redeem itself with robust gameplay and innovative features that honor the legacy of Guitar Hero. For fans eager to relive the rhythm and excitement of the franchise, only time will tell if Guitar Hero Mobile can strike the right chord.
